geodemographic segmentation
- geodemographic segmentation
марк. геодемографическое сегментирование
See:
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Маркетинг
геодемографическая сегментация
метод, при котором выделяются регионы расселения/ жилые зоны по общности образа жизни людей, что позволяет ожидать приобретения ими определенных видов продукции
Англо-русский экономический словарь.
Смотреть что такое "geodemographic segmentation" в других словарях:
Geodemographic segmentation — is a multivariate statistical classification technique for discovering whether the individuals of a population fall into different groups by making quantitative comparisons of multiple characteristics with the assumption that the differences… … Wikipedia
geodemographic segmentation — Marketing segmentation in which consumers are grouped according to demographic variables, such as income and age, and identified by a geographic variable, such as post code or zip code. The base data is obtained from the census data. Two… … Big dictionary of business and management
demographic segmentation — Dividing a market into groups based on such demographic variables as age, sex, family size, family life cycle, income, occupation, education, religion, race, or nationality (see also market segmentation). While demographic segmentation has been… … Big dictionary of business and management
market segmentation — The division of a market into homogeneous groups of consumers, each of which can be expected to respond to a different marketing mix There are numerous ways of segmenting markets, the more traditional being by age, sex, family size, income,… … Big dictionary of business and management
psychographic segmentation — Dividing a market into different groups, based on social class, lifestyle, and personality characteristics. See also geodemographic segmentation; market segmentation … Big dictionary of business and management
Market segmentation — Marketing Key concepts Product marketing · Pricing … Wikipedia
Geodemography — includes the application or study of geodemographic classifications for business, social research and public policy but has a shorter history in academic research seeking to understand the processes by which settlements (notably, cities) evolve… … Wikipedia
Сегментация Рынка — (market segmentation) Разделение рынка (market) на однородные группы потребителей, каждая из которых может по разному реагировать на различные факторы маркетинга компании (marketing mix). Существует множество способов сегментации рынка; к… … Словарь бизнес-терминов
ГЕОДЕМОГРАФИЧЕСКАЯ СЕГМЕНТАЦИЯ — (geodemographic segmentation) См.: сегментация рынка (market segmentation). Бизнес. Толковый словарь. М.: ИНФРА М , Издательство Весь Мир . Грэхэм Бетс, Барри Брайндли, С. Уильямс и др. Общая редакция: д.э.н. Осадчая И.М.. 1998 … Словарь бизнес-терминов
Geostatistics — evolved in mineral exploration and mining of minerals, ores, and coals. It is currently applied in disciplines such as petroleum geology, hydrogeology, hydrology, meteorology, oceanography, geochemistry, geography, forestry, environmental control … Wikipedia
List of statistics topics — Please add any Wikipedia articles related to statistics that are not already on this list.The Related changes link in the margin of this page (below search) leads to a list of the most recent changes to the articles listed below. To see the most… … Wikipedia